What is a UTM tracking code?
UTM parameters are snippets of code appended to URLs to track important data about website traffic sources.
Links for the Tipline, resources, and reports are automatically added to your URLs enabling you to track and get more insights from your traffic.
Where can I find UTM tracking codes on Check?
UTM parameters enable you to track traffic from:
Fact-check reports - report links shared from the Tipline can be tracked to their destination. URLs added in the item’s report panel are automatically added to the report editor’s text box.
Once the report is generated, the item’s details card will have UTM code at the end of the link: utm_source=check_report
Note: the UTM will not be displayed on the report's visual card.
2. Resources - URLs from RSS feeds or articles added as resources enable you to see where they are shared. Either add resources manually or create RSS feeds.
Once the resource is created, the item’s details card will have UTM code at the end of the link: utm_source=check_resource
3. Content & Translation - add URLs to your tipline messages and instructions to help identity which specific links get clicked on.
Once an URL is added to the menu messages, it will have UTM code at the end of the link: utm_source=check_resource
How to track the UTM Codes?
Once you add the UTM code to your campaign's URL, you can track the performance on your own analytics app. The code will show the link was clicked directly from the tipline.